With the advent of technology, television, Internet, Smartphones, etc., there is an awareness that has evolved over the past five decades or so causing a culture shift in this country. Once actors and actresses became figures in society, there was a move for those with entrepreneurial aspirations to create a niche or market that could be easily controlled.
One such aspect that has culminated into a multi-billion dollar industry is jewelry. Thinking back to earlier years, the dress and presentation of the stars, as they became to be known, was of interest to the spectators and news media. In fact, the fascination was so apparent that business minds began to take notice. This was no longer a situation where people wanted to look at their idols, so to speak, they wanted to look like those they idolized.
What was the draw to such glamour? Why were so many people in awe of these actors and actresses and the way they looked? The primary draw was infused into the minds of the viewers by the media influence. As much as they may try to deny their role in this industries birth and growth, there is no escaping the fact that if they were not present, the spectators would not have had cause for being so engrossed.
At any rate, the media helped to spark the desires of those with self-esteem and self-concept issues. While this may sound harsh, in reality it is factually correct. The whole impressionist view of what businessmen and businesswomen may have been pursuing was to place subliminal messages into the minds of the fanatics. Women seemed to be the initial and long-term target of this line of marketing, and logically so. However, a trend would appear in the 1980′s that created the next culture shift among men.
Jewelry became a real fashion statement in this decade that would grow into having special meaning to the perception of those who chose to wear an earring or some other flashy adornment. Whether it was a necklace, bracelet or a ring, men were finding that women did not mind so much, and it even provided an attraction that some women found appealing to the senses.
As time would pass, the whole jewelry and man combination would take on a whole new meaning and would create a phenomenon that caused a literal explosion in the jewelry market. This new fad, or fashion statement, would be known as Bling. Where the word originated is not so important, but what it would become is vital for jewelry experts and company CEO’s. The new found wealth created a frenzy and a volatile culture with ensuing bad boy images.
Music industry Icons were taking notice, and soon the Bling would become a staple for anyone who claimed to be a Rapper or Rap song artist. From one transition of time to another, jewelry businesses were finding new avenues for developing profits from sales related to the fad.
It is amazing to see how an industry has grown and so many have benefited from the perceived weakness of a population’s self-concept or image where jewelry plays such a vital role. As if to say that no one sees them self as a nice looking person, or being hung up on their personal appearance, it is apparently necessary that everyone likes how everyone else looks. One question then, is this how self-absorbed part of society has become?
Obviously, there is a fair amount of people who feel this way, but it is not indicative of a majority. For those who require such attention and do not think too highly of who they are, step outside of your life and really take stock of what is important in life. Remember, your perception is not necessarily my reality.